Project Name

Cara de Vaca

Contribution


Branding, Typography


Studio

Anagrama, 2019

Information


Cara de Vaca celebrates fire cooking, natural wine and classic drinks. Located in Monterrey, Nuevo León, the warm illuminated place filled with plants presents Chuy Villarreal’s regional inspired cuisine, an evolution of the Regiomontana bbq. Natural wines and Mexican distillates unite on the spectacular central bar.

The wordmark is a mix of fonts inspired by business signs in downtown Monterrey in which owners make their own posters and advertising pieces. The icon was designed to be easily replicated with emojis, thus, becoming more user-friendly.

The lockups are inspired by the Mercado Juárez, in downtown Monterrey, where photographs were taken to decorate the place interiors.

Press


Print Mag, 2021
Friday Likes 375, Brand New, 2021

Credits


Mirror Photo by Mariana García